In terms of market share, Adverteerdirect is clearly lagging behind, losing to CONTEXTin in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 44 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, Products & Shopping and 18 other categories.
CONTEXTin is leading in most countries, including United States, United Kingdom, Indonesia, El Salvador and 10 other countries.
Adverteerdirect is leading in Netherlands, Belgium, India, Taiwan and 4 other countries.