2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to CONTEXTin in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink and Reference Materials.
2
CONTEXTin is leading in Finance and Computers Electronics & Technology.
1
CONTEXTin is leading in most countries, including United States, Brazil, Canada, South Korea and one other country.
2
Adverteerdirect is leading in Netherlands.