In terms of market share, Adverteerdirect is clearly lagging behind, losing to CONTEXTin in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 46 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 17 other categories.
CONTEXTin is leading in most countries, including United States, Brazil, Spain, Mexico and 13 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Italy and 12 other countries.