In terms of market share, Adverteerdirect is clearly lagging behind, losing to CONTEXTin in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 41 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 15 other categories.
CONTEXTin is leading in most countries, including United States, India, Canada, Argentina and 7 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Taiwan and 2 other countries.