Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Music & Audio, Fashion & Modeling and 38 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 23 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, United Kingdom, Canada and 21 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Germany, Malaysia and 3 other countries.