In terms of market share, Adverteerdirect is clearly lagging behind, losing to DemandMedia in all segments.
DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 26 other categories.
Adverteerdirect is leading in Arts & Entertainment, Music & Audio, Education, Beauty & Fitness and 9 other categories.
DemandMedia is leading in most countries, including United States, India, Russia, China and 22 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Brazil and Ukraine.