In terms of market share, Adverteerdirect is clearly lagging behind, losing to Didit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.
Didit is leading in Medicine and Publishing & Printing.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 21 other countries.
Didit is leading in United States.