Market Share by Top Websites

1 FLoC is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to FLoC in all segments.

Websites Categories

1 FLoC has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Business & Consumer Services, Computers Electronics & Technology and 6 other categories.

2 Adverteerdirect is leading in Home & Garden.

Geography

1 FLoC is leading in most countries, including Japan, United Kingdom, United States, Belgium and 14 other countries.

2 Adverteerdirect is leading in Netherlands.