In terms of market share, Adverteerdirect is clearly lagging behind, losing to GlobalTakeoff in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 35 other categories.
Adverteerdirect is leading in Shopping, Fashion & Modeling, Health, Beauty and 30 other categories.
GlobalTakeoff is leading in most countries, including India, Brazil, Canada, United States and 12 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Austria and one other country.