Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 51 other categories.

2 Adverteerdirect is leading in Fashion & Modeling, Sports, Beauty, Beauty & Fitness and 19 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 45 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Portugal, Niue and one other country.