In terms of market share, Adverteerdirect is clearly lagging behind, losing to Halogen Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Classifieds and 28 other categories.
Halogen Network is leading in Travel, Clothing and TV & Video.
Halogen Network is leading in most countries, including United States, Singapore, Serbia, Georgia and one other country.
Adverteerdirect is leading in Netherlands, Belgium, Suriname and Argentina.