In terms of market share, Adverteerdirect is clearly lagging behind, losing to Halogen Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 48 other categories.
Halogen Network is leading in Clothing.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia, Ukraine and one other country.
Halogen Network is leading in United States, United Kingdom, India and Hungary.