In terms of market share, Adverteerdirect is clearly lagging behind, losing to Halogen Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 48 other categories.
Halogen Network is leading in Clothing.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 3 other countries.
Halogen Network is leading in United States, United Kingdom, Spain, Slovenia and one other country.