In terms of market share, Adverteerdirect is clearly lagging behind, losing to Halogen Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Health, Classifieds and 30 other categories.
Halogen Network is leading in Travel, Clothing, Tourism and TV & Video.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Morocco and one other country.
Halogen Network is leading in United States, Brazil and Poland.