In terms of market share, Adverteerdirect is clearly lagging behind, losing to Halogen Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Halogen Network is leading in Travel and Clothing.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 22 other countries.
Halogen Network is leading in United States and Poland.