In terms of market share, Adverteerdirect is clearly lagging behind, losing to Hexagram in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Hexagram is leading in Adult, Humor, Universities & Colleges, Magazines & E-Zines and 4 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 20 other countries.
Hexagram is leading in United States, China and Turkey.