In terms of market share, Adverteerdirect is clearly lagging behind, losing to Hexagram in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 26 other categories.
Hexagram is leading in Humor.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Ukraine, Brazil and one other country.
Hexagram is leading in United States, Poland, Switzerland and United Kingdom.