In terms of market share, Adverteerdirect is clearly lagging behind, losing to Hexagram in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 30 other categories.
Hexagram is leading in Humor.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, India and 2 other countries.
Hexagram is leading in United States, South Africa, Mexico, Ireland and one other country.