In terms of market share, Adverteerdirect is clearly lagging behind, losing to Infectious Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Infectious Media is leading in Finance, Investing, Antiques & Collectibles, Clothing and 6 other categories.
Infectious Media is leading in most countries, including United Kingdom, United States, France, Norway and 16 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Slovakia and one other country.