In terms of market share, Adverteerdirect is clearly lagging behind, losing to InfluAds in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Music & Audio and 45 other categories.
InfluAds is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 20 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 14 other countries.
InfluAds is leading in United States, United Kingdom, Spain, India and 13 other countries.