In terms of market share, Adverteerdirect is clearly lagging behind, losing to InfluAds in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 22 other categories.
InfluAds is leading in Internet & Telecom, Business & Industry, People & Society, Computer & Electronics and 13 other categories.
InfluAds is leading in most countries, including United States, Spain, India, Germany and 11 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Ukraine.