Market Share by Top Websites

1 Insticator is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 66 other categories.

2 Adverteerdirect is leading in Shopping, Health, Autos & Vehicles, Beauty & Fitness and 10 other categories.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, Russia, Spain and 33 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium and Poland.