Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, People & Society and 75 other categories.

2 Adverteerdirect is leading in Shopping, Classifieds, Beauty & Fitness, Beauty and 5 other categories.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, Russia, Brazil and 47 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Benin, Argentina and one other country.