In terms of market share, Adverteerdirect is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Universities & Colleges and 39 other categories.
Adverteerdirect is leading in Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 34 other categories.
interclick is leading in most countries, including United States, United Kingdom, Sri Lanka, China and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Switzerland, Suriname and 3 other countries.