2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to interclick in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
interclick is leading in Lifestyle, Community & Society, Computers Electronics & Technology, Finance and one other category.
1
interclick is leading in most countries, including United States and Macedonia.
2
Adverteerdirect is leading in Netherlands.