In terms of market share, Adverteerdirect is clearly lagging behind, losing to InterMundo Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 23 other categories.
InterMundo Media is leading in Computer & Electronics, Telecommunications, Restaurants & Delivery and Programming.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Ukraine and Brazil.
InterMundo Media is leading in United States and Mexico.