In terms of market share, Adverteerdirect is clearly lagging behind, losing to InterMundo Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 51 other categories.
InterMundo Media is leading in Telecommunications, Consumer Electronics, Home & Garden, Sports and 5 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, India, Germany and 6 other countries.
InterMundo Media is leading in United States and Mexico.