In terms of market share, Adverteerdirect is clearly lagging behind, losing to InterMundo Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
InterMundo Media is leading in Telecommunications, Home & Garden, Consumer Electronics, Sports and 4 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Canada and 22 other countries.
InterMundo Media is leading in United States, Montenegro and Uruguay.