In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kanoodle in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 35 other categories.
Kanoodle is leading in People & Society, Business & Industry, Finance, Sports and 27 other categories.
Kanoodle is leading in most countries, including United States, Japan, Mexico, United Kingdom and 8 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Malaysia and 2 other countries.