In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kanoodle in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 18 other categories.
Kanoodle is leading in People & Society, Religion & Spirituality, Software, Computer & Electronics and 14 other categories.
Kanoodle is leading in most countries, including United States, Germany, Canada, Colombia and 10 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Ukraine.