In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kanoodle in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 32 other categories.
Kanoodle is leading in People & Society, Business & Industry, Finance, Sports and 27 other categories.
Kanoodle is leading in most countries, including United States, United Kingdom, Brazil, Canada and 15 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Italy and 11 other countries.