In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
LiftDNA is leading in Computer & Electronics, Relationships & Dating, Social Network, Search Engine and 4 other categories.
LiftDNA is leading in most countries, including United States, Italy, Ireland, India and 11 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin and Czech Republic.