Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 49 other categories.

2 LiftDNA is leading in Humor, Social Network, Magazines & E-Zines, Relationships & Dating and one other category.

Geography

1 LiftDNA is leading in most countries, including United States, United Kingdom, Japan, Sweden and 12 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 2 other countries.