Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.

2 LiftDNA is leading in Finance, Football, Humor, Financial Management and 5 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, United Kingdom, Denmark, Italy and 17 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Greece, Slovakia and one other country.