In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
LiftDNA is leading in Social Network, Search Engine, Restaurants & Delivery, Financial Management and 3 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 18 other countries.
LiftDNA is leading in Tuvalu, United States, South Africa, Timor-leste and 7 other countries.