In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 26 other categories.
LiftDNA is leading in Computer & Electronics, Software, Financial Management, Relationships & Dating and 2 other categories.
LiftDNA is leading in most countries, including United States, Tuvalu, Canada, China and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Brazil and one other country.