In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
LiftDNA is leading in Humor, Finance, Financial Management, Restaurants & Delivery and 4 other categories.
LiftDNA is leading in most countries, including United States, Turkey, Japan, Russia and 16 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Greece and one other country.