In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 27 other categories.
LiftDNA is leading in Computer & Electronics, Software, Humor, Finance and one other category.
LiftDNA is leading in most countries, including United States, France, South Korea, Tuvalu and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, India and 3 other countries.