In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
LiftDNA is leading in Finance, Humor, Financial Management, Investing and 5 other categories.
LiftDNA is leading in most countries, including United States, Poland, France, Russia and 15 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Canada and one other country.