In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 49 other categories.
LiftDNA is leading in Investing, Search Engine, Social Network, Relationships & Dating and 3 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 13 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Ukraine and one other country.