In terms of market share, Adverteerdirect is clearly lagging behind, losing to LiftDNA in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
LiftDNA is leading in Finance, Football, Humor, Financial Management and 5 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Denmark, Italy and 17 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Slovakia and one other country.