Market Share by Top Websites

1 Lodeo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lodeo in all segments.

Websites Categories

1 Lodeo has better usage coverage in more websites categories. Including Games, Computers Electronics & Technology, Health, Sports and 4 other categories.

2 Adverteerdirect is leading in Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.

Geography

1 Lodeo is leading in most countries, including Japan.

2 Lodeo is leading in Japan.