In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 27 other categories.
Lookery is leading in Internet & Telecom, Social Network, Investing, Finance and one other category.
Lookery is leading in most countries, including United States, Turkey, United Kingdom, Russia and one other country.
Adverteerdirect is leading in Netherlands, Belgium, Germany and Finland.