In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Business & Industry and 48 other categories.
Lookery is leading in Internet & Telecom, Adult, Computer & Electronics, Finance and 8 other categories.
Lookery is leading in most countries, including United States, India, United Kingdom, Poland and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Switzerland and 2 other countries.