In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Business & Industry and 48 other categories.
Lookery is leading in Internet & Telecom, News & Media, Adult, Computer & Electronics and 9 other categories.
Lookery is leading in most countries, including India, United Kingdom, Spain, United States and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Canada and 12 other countries.