In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 44 other categories.
Lookery is leading in Adult, Finance, Investing, General Merchandise and 7 other categories.
Lookery is leading in most countries, including United States, Algeria, Greece, India and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia and Taiwan.