In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 49 other categories.
Lookery is leading in Internet & Telecom, Adult, Finance, Motorsports and 9 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, India, Germany and 6 other countries.
Lookery is leading in United States, Japan, China, Hong Kong and 3 other countries.