In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Music & Audio and 49 other categories.
Lookery is leading in Internet & Telecom, Adult, Finance, General Merchandise and 7 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Russia and 4 other countries.
Lookery is leading in United States, Spain, Saudi Arabia, Poland and 3 other countries.