In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 23 other categories.
Lookery is leading in Internet & Telecom, Energy, Travel and Social Network.
Lookery is leading in most countries, including United States, United Kingdom, Vietnam, Saudi Arabia and 3 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Brazil and Ukraine.