In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 49 other categories.
Lookery is leading in Internet & Telecom, Adult, Finance, Investing and 8 other categories.
Lookery is leading in most countries, including United States, United Kingdom, Indonesia, Japan and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, France and 4 other countries.