In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lookery in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 47 other categories.
Lookery is leading in Adult, Finance, General Merchandise, Investing and 6 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 3 other countries.
Lookery is leading in United States, Russia, India, Saudi Arabia and 2 other countries.