In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lucid Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Lucid Media is leading in Products & Shopping and Energy.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Brazil and 6 other countries.
Lucid Media is leading in United States and Egypt.