In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lucid Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 29 other categories.
Lucid Media hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, India and 3 other countries.
Lucid Media is leading in United States and United Kingdom.