In terms of market share, Adverteerdirect is clearly lagging behind, losing to Lucid Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia, Ukraine and one other country.
Lucid Media is leading in United States.