In terms of market share, Adverteerdirect is clearly lagging behind, losing to Matchbin in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
Matchbin is leading in Coupons and Furniture.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 5 other countries.
Matchbin is leading in Japan, Norway, South Africa, Turkey and one other country.