Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 74 other categories.

2 Adverteerdirect is leading in Internet & Telecom, Music & Audio, News & Media, Fashion & Modeling and 17 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Russia and 43 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Argentina and 2 other countries.