Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 76 other categories.

2 Adverteerdirect is leading in Music & Audio, News & Media, Fashion & Modeling, Beauty and 12 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 53 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Greece, Sweden and 3 other countries.