Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 41 other categories.

2 Adverteerdirect is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 23 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 60 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 2 other countries.