Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 76 other categories.

2 Adverteerdirect is leading in News & Media, Music & Audio, Fashion & Modeling, Beauty and 14 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Poland and 46 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Austria and one other country.