Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 77 other categories.

2 Adverteerdirect is leading in News & Media, Music & Audio, Fashion & Modeling, Beauty and 14 other categories.


1 Mercent is leading in most countries, including United States, France, Germany, Poland and 40 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Switzerland, Morocco and one other country.