In terms of market share, Adverteerdirect is clearly lagging behind, losing to Meta Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, News & Media and 41 other categories.
Meta Network is leading in People & Society, Music & Audio, TV & Video, Games and 7 other categories.
Meta Network is leading in most countries, including Mexico, Argentina, Spain, United States and 8 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Israel, Italy and 3 other countries.