In terms of market share, Adverteerdirect is clearly lagging behind, losing to Meta Network in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 20 other categories.
Meta Network is leading in People & Society, Internet & Telecom, Computer & Electronics, Sports and 11 other categories.
Meta Network is leading in most countries, including Argentina, United States, India, Mexico and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Ukraine.