Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 91 other categories.

2 Adverteerdirect is leading in Arts & Entertainment, News & Media, Music & Audio, Fashion & Modeling and 15 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Canada and 23 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Germany, Italy and 2 other countries.