In terms of market share, Adverteerdirect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 91 other categories.
Adverteerdirect is leading in Arts & Entertainment, People & Society, News & Media, Fashion & Modeling and 14 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 31 other countries.
Adverteerdirect is leading in Netherlands and Belgium.