In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mindset Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 30 other categories.
Mindset Media is leading in Movies and Engineering & Technology.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Egypt and 3 other countries.
Mindset Media is leading in United States and Mexico.