In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mindset Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 24 other categories.
Mindset Media is leading in Social Sciences and Movies.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Ukraine, Serbia and one other country.
Mindset Media is leading in United States and Saudi Arabia.