In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mindset Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 49 other categories.
Mindset Media is leading in Science, Consumer Electronics, Engineering & Technology and Social Sciences.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Taiwan and 2 other countries.
Mindset Media is leading in United States, Denmark, Argentina and Poland.