In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mindset Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Mindset Media is leading in Engineering & Technology.
Adverteerdirect is leading in most countries, including Netherlands, Germany, Belgium, Taiwan and 4 other countries.
Mindset Media is leading in United States and Argentina.