In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mobile Theory in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 56 other categories.
Mobile Theory is leading in Construction & Maintenance and Programming.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Hungary, Italy and 4 other countries.
Mobile Theory is leading in United States and Australia.