Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.

2 Mobile Theory is leading in Construction & Maintenance and Programming.


1 Adverteerdirect is leading in most countries, including Netherlands, Belgium, Benin, Switzerland and 2 other countries.

2 Mobile Theory is leading in United States, India, Germany and Spain.