In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mobile Theory in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 27 other categories.
Mobile Theory is leading in Business & Industry and Construction & Maintenance.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Brazil and one other country.
Mobile Theory is leading in United States and India.