In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mobile Theory in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Mobile Theory is leading in Programming.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Taiwan and 2 other countries.
Mobile Theory is leading in United States, India and Malaysia.