In terms of market share, Adverteerdirect is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 48 other categories.
Adverteerdirect is leading in Shopping, Health, Classifieds, Education and 10 other categories.
MSN Ads is leading in most countries, including United States, Brazil, India, France and 32 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Morocco.