Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 Adverteerdirect is leading in Top 1M Sites.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 42 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.


1 Adverteerdirect is leading in most countries, including Netherlands, Belgium, Israel, United States and 4 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Sweden and one other country.