In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 23 other categories.
Open AdExchange is leading in Business & Industry, Tourism, Travel, Sports and 8 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Latvia and one other country.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.