In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 26 other categories.
Open AdExchange is leading in Business & Industry, Internet & Telecom, Newspapers, Sports and 9 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Egypt and 3 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.