In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 47 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 13 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 21 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 3 other countries.