2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology, Finance and Jobs & Career.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Adverteerdirect is leading in Netherlands.