In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 43 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 11 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United States and 4 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.