Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.

2 Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology, Finance and Jobs & Career.


1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 Adverteerdirect is leading in Netherlands.