In terms of market share, Adverteerdirect is clearly lagging behind, losing to Partner-Ads in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.
Partner-Ads is leading in Clothing and Chats & Forums.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 22 other countries.
Partner-Ads is leading in Denmark and United States.