Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 115 other categories.

2 Adverteerdirect is leading in Classifieds, Fashion & Modeling, Conditions & Diseases, Reproductive Health and 3 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 47 other countries.

2 Adverteerdirect is leading in Belgium, Iran, Indonesia and Taiwan.