In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Sports, Fashion & Modeling and 38 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 14 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, India, Germany and 6 other countries.
Predicta is leading in Brazil and Puerto Rico.