In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Fashion & Modeling, Health and 40 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 17 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Switzerland, Suriname and 4 other countries.
Predicta is leading in Brazil, United States, Portugal and Belarus.