In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Fashion & Modeling, Beauty & Fitness and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 14 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Taiwan and 2 other countries.
Predicta is leading in Brazil, Portugal, Spain and Venezuela.