2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Predicta is leading in Adult and Community & Society.
1
Predicta is leading in most countries, including Brazil.
2
Predicta is leading in Brazil.