In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Fashion & Modeling, Sports, Beauty and 37 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 21 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 23 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Canada, Norway and 6 other countries.