In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 26 other categories.
Predicta is leading in People & Society, Religion & Spirituality, News & Media, Travel and one other category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Poland and 2 other countries.
Predicta is leading in Brazil, Portugal and United States.