In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 22 other categories.
Predicta is leading in People & Society, Religion & Spirituality and News & Media.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany and Ukraine.
Predicta is leading in Brazil, Portugal and Italy.