In terms of market share, Adverteerdirect is clearly lagging behind, losing to Predicta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Fashion & Modeling, Sports and 39 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 18 other categories.
Predicta is leading in most countries, including Brazil, Uruguay, Russia, Portugal and 2 other countries.
Predicta is leading in Brazil, Uruguay, Russia, Portugal and 2 other countries.