In terms of market share, Adverteerdirect is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 34 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Music & Audio, Health and 25 other categories.
Pulse360 is leading in most countries, including United States, Canada, Nigeria, United Kingdom and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Iran, Indonesia and one other country.