In terms of market share, Adverteerdirect is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 48 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Fashion & Modeling, Health and 23 other categories.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, India and 29 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Portugal, Finland and 4 other countries.