In terms of market share, Adverteerdirect is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 48 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Fashion & Modeling, Health and 23 other categories.
Pulse360 is leading in most countries, including United States, China, Israel, Mexico and 7 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Switzerland and 2 other countries.