In terms of market share, Adverteerdirect is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 36 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Music & Audio, Online Marketing and 25 other categories.
Pulse360 is leading in most countries, including United States, United Kingdom, Canada, Spain and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia and Taiwan.