Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 48 other categories.

2 Adverteerdirect is leading in People & Society, Fashion & Modeling, Beauty, Beauty & Fitness and 24 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 24 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Greece, Ukraine and 3 other countries.