Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 64 other categories.

2 Adverteerdirect is leading in Soccer, Beauty & Fitness, Classifieds, Beauty and 16 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 43 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, United Arab Emirates, Slovakia and 4 other countries.