Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 52 other categories.

2 Adverteerdirect is leading in People & Society, Online Marketing, Classifieds, Fashion & Modeling and 20 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 18 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Italy, Israel and 2 other countries.