In terms of market share, Adverteerdirect is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 37 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Music & Audio, Fashion & Modeling and 25 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Sweden and 7 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Taiwan and 2 other countries.