In terms of market share, Adverteerdirect is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, TV & Video and 19 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Career & Education, Education and 17 other categories.
TapIt! is leading in most countries, including United States, Canada, China, Indonesia and 19 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Argentina and Suriname.