In terms of market share, Adverteerdirect is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 56 other categories.
Adverteerdirect is leading in Classifieds, Soccer, Beauty, Reproductive Health and 3 other categories.
Traffic Revenue is leading in most countries, including India, United States, Russia, Indonesia and 55 other countries.
Adverteerdirect is leading in Netherlands and Belgium.