2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Traffic Revenue in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Traffic Revenue is leading in Adult, Arts & Entertainment and Computers Electronics & Technology.
1
Traffic Revenue is leading in most countries, including United States, United Kingdom, India, Australia and 20 other countries.
2
Adverteerdirect is leading in Netherlands.