In terms of market share, Adverteerdirect is clearly lagging behind, losing to Unanimis in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 26 other categories.
Unanimis is leading in Finance, Car Buying, Insurance, Tourism and one other category.
Unanimis is leading in most countries, including United Kingdom, Russia, United States, Spain and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Brazil and Ukraine.