In terms of market share, Adverteerdirect is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Internet & Telecom and 22 other categories.
Adverteerdirect is leading in Arts & Entertainment, Shopping, Music & Audio, Career & Education and 21 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Indonesia and 32 other countries.
Adverteerdirect is leading in Netherlands, Belgium and Poland.