In terms of market share, Adverteerdirect is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Business & Industry, Religion & Spirituality and 20 other categories.
Adverteerdirect is leading in Arts & Entertainment, Shopping, Music & Audio, Health and 14 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Germany and 18 other countries.
Adverteerdirect is leading in Netherlands.