In terms of market share, Adverteerdirect is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Computer & Electronics and 25 other categories.
Adverteerdirect is leading in Shopping, Arts & Entertainment, Music & Audio, Classifieds and 17 other categories.
YieldBuild is leading in most countries, including United States, India, Australia, Russia and 23 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin and Ukraine.