Market Share by Top Websites

1 Adverticum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adverticum in all segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 129 other categories.

2 DoubleClick DART is leading in Health, Law & Government, Web Hosting, Search Engine and 58 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Japan and 64 other countries.

2 Adverticum is leading in Hungary, Romania, Slovakia, United Kingdom and 33 other countries.