Market Share by Top Websites

1 Adverticum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adverticum in all segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 127 other categories.

2 DoubleClick DART is leading in Health, Law & Government, Web Hosting, Search Engine and 59 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United Arab Emirates, Brazil, Germany, India and 94 other countries.

2 Adverticum is leading in Hungary, Romania, Slovakia, Austria and 23 other countries.