Adverticum is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 220 other categories.
Adverticum is leading in Humor, Mobile Developers, Social Network, Online Marketing and 6 other categories.
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 125 other countries.
Adverticum is leading in Hungary, Romania, Slovakia, Serbia and 6 other countries.