Adverticum is leading in Top 100K Sites and Top 1M Sites.
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 220 other categories.
Adverticum is leading in Humor, Mobile Developers, Social Network, Online Marketing and 7 other categories.
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Germany, Russia and 116 other countries.
Adverticum is leading in Hungary, Romania, Slovakia, Serbia and 7 other countries.