Market Share by Top Websites

1 Adverticum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Adverticum in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Web Hosting, Business & Industry and 187 other categories.

2 Adverticum is leading in People & Society, News & Media, Marketing & Advertising, Humor and 30 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 113 other countries.

2 Adverticum is leading in Hungary, Germany, Romania, Slovakia and 13 other countries.