Market Share by Top Websites

1 Adverticum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Adverticum in all segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 178 other categories.

2 Yahoo Advertising is leading in Business News, Sports News and Education & Resources.

Geography

1 Adverticum is leading in most countries, including Hungary, Romania, Slovakia, United Kingdom and 60 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Taiwan and 13 other countries.