In terms of market share, Advertise.com is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
Advertise.com is leading in Health, Products & Shopping, Business & Industry, Shopping and 27 other categories.
Banner Connect is leading in most countries, including United Kingdom, Brazil, Pakistan, Indonesia and 11 other countries.
Advertise.com is leading in United States, Japan, China, Germany and 4 other countries.