In terms of market share, Advertise.com is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.
Advertise.com is leading in Health, Products & Shopping, Business & Industry, Shopping and 26 other categories.
Banner Connect is leading in most countries, including United Kingdom, Germany, Ghana, India and 8 other countries.
Advertise.com is leading in United States, Philippines, Argentina, Turkey and 5 other countries.