Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advertise.com is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 69 other categories.

2 Advertise.com is leading in Energy, Gifts and Web Hosting.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 52 other countries.

2 Advertise.com is leading in South Korea, Peru, Israel and Algeria.