Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Sports and 82 other categories.

2 is leading in Health, Products & Shopping, Beauty & Fitness, Search Engine and 13 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 40 other countries.

2 is leading in Egypt, Ukraine, Saudi Arabia and Colombia.