In terms of market share, Advertise.com is clearly lagging behind, losing to Hexagram in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Shopping and 40 other categories.
Hexagram is leading in Humor, Movies, Music & Audio, Animation & Comics and 6 other categories.
Advertise.com is leading in most countries, including United States, India, Argentina, Canada and 6 other countries.
Hexagram is leading in Brazil, United Kingdom, Greece, Spain and one other country.