In terms of market share, Advertise.com is clearly lagging behind, losing to Hexagram in all segments.
Advertise.com has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Health and 11 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, People & Society and 2 other categories.
Advertise.com is leading in most countries, including United States, Canada, China, Colombia and 5 other countries.
Hexagram is leading in United Kingdom and Italy.