Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 95 other categories.

2 is leading in Health, Products & Shopping, Beauty & Fitness, Search Engine and 9 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 54 other countries.

2 is leading in United States.