In terms of market share, Advertise.com is clearly lagging behind, losing to Merchenta in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Business & Industry, Career & Education, Games and 9 other categories.
Merchenta is leading in Shopping, Clothing, Makes & Models, Autos & Vehicles and 2 other categories.
Advertise.com is leading in most countries, including United States, Mexico, Brazil, Bulgaria and 6 other countries.
Merchenta is leading in United Kingdom, France, Ireland, Australia and 3 other countries.