In terms of market share, Advertise.com is clearly lagging behind, losing to Merchenta in all segments.
Advertise.com has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Career & Education, Movies and 12 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Publications and 3 other categories.
Advertise.com is leading in most countries, including United States, Brazil, China, Spain and 7 other countries.
Merchenta is leading in United Kingdom, Malaysia, Italy, Australia and one other country.