In terms of market share, Advertise.com is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 69 other categories.
Advertise.com is leading in Games, Gifts and Jewelry.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 22 other countries.
Advertise.com is leading in Israel, Chile, Brazil and Venezuela.