In terms of market share, Advertise.com is clearly lagging behind, losing to Newtention in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 31 other categories.
Newtention is leading in People & Society, Computer & Electronics, Travel, Music & Audio and 13 other categories.
Newtention is leading in most countries, including Germany, Brazil, Belgium, Taiwan and 4 other countries.
Advertise.com is leading in United States, Japan, Spain, Canada and 3 other countries.