In terms of market share, Advertise.com is clearly lagging behind, losing to Unicast in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Products & Shopping and 13 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Advertise.com is leading in most countries, including United States, Mexico, Bulgaria, Canada and 4 other countries.
Unicast is leading in United Kingdom.