In terms of market share, Advertise.com is clearly lagging behind, losing to Unicast in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 44 other categories.
Unicast is leading in Performing Arts.
Advertise.com is leading in most countries, including United States, Brazil, Russia, China and 7 other countries.
Unicast hasn't got a lead over Advertise.com in any country.