Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertiseSpace is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 63 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 29 other countries.

2 AdvertiseSpace is leading in India, Pakistan, Russia, Indonesia and 17 other countries.