Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertiseSpace is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 64 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 26 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 23 other countries.

2 AdvertiseSpace is leading in India, Brazil, Philippines, Italy and 20 other countries.