Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertiseSpace is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 66 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Autos & Vehicles and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 24 other countries.

2 AdvertiseSpace is leading in India, Canada, Russia, Italy and 22 other countries.