Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertiseSpace is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 57 other categories.

2 AdvertiseSpace is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 52 other categories.

Geography

1 AdvertiseSpace is leading in most countries, including India, Great Britain, Canada, France and 40 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 23 other countries.