In terms of market share, AdvertiseSpace is clearly lagging behind, losing to Open AdExchange in all segments.
AdvertiseSpace has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Software and 22 other categories.
Open AdExchange is leading in Shopping, Sports, Textiles & Nonwovens, Transportation & Logistics and 6 other categories.
AdvertiseSpace is leading in most countries, including India, United States, Pakistan, Italy and 24 other countries.
Open AdExchange is leading in Denmark, Norway, Portugal and Sweden.