In terms of market share, AdvertiseSpace is clearly lagging behind, losing to Open AdExchange in all segments.
AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 75 other categories.
Open AdExchange is leading in Law & Government, Newspapers, Accommodation & Hotels, Transportation & Logistics and 5 other categories.
AdvertiseSpace is leading in most countries, including India, United States, United Kingdom, Pakistan and 41 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway and Serbia.